Hyundai Teases First Small EV Concept: “Ioniq Concept THREE” to Debut at IAA 2025

Hyundai Motor Company has officially revealed teaser images of its first small EV concept under the Ioniq brand. The model, named “Ioniq Concept THREE”, will make its world premiere on September 9 at the IAA Mobility 2025 in Munich, Germany.

 

 

 

A New “Aero Hatch” Design Language

 

The teaser image highlights a fresh design approach Hyundai calls the “Aero Hatch.” With a sleek, flowing side profile and balanced proportions, the concept embodies a futuristic yet approachable aesthetic. The exterior demonstrates Hyundai’s intent to redefine the role of compact EVs in its global lineup.

 

The Concept THREE also reflects Hyundai’s new design identity, “Art of Steel.” By blending the strength and flexibility of steel into the vehicle’s body surfaces, the design emphasizes bold character lines and a strong stance, delivering both durability and elegance.

 

 

World Premiere at IAA Mobility 2025

Hyundai will introduce the Concept THREE to the world’s media on September 9, followed by public displays throughout the IAA Mobility 2025 event. Visitors will be able to explore the model’s design up close at Hyundai’s “Open Space” exhibit in central Munich.

 

Simon Loasby, Head of Hyundai Design Center, stated:

 

“Concept THREE is an opportunity to redefine compact EV design. With the Aero Hatch, we created a sense of flow and balance that feels fresh and unique.”

 

Manuel Schoettle from Hyundai’s European Design Center added:

 

“We wanted the pure surfaces of Concept THREE, inspired by the emotion of steel, to deliver joy to those who see it.”

 

 

Why Compact EVs Matter

Hyundai’s global EV lineup, including the Ioniq 5, Ioniq 6, and the high-performance Ioniq 5 N, has been praised both in Korea and abroad. However, one major barrier to wider EV adoption remains pricing.

 

Recent successes like the Hyundai EV3 show that affordable electric cars can dramatically accelerate EV popularization. With compact EVs entering the spotlight, consumers may soon find it much easier to choose an electric vehicle as their first car without feeling financially burdened.

 

 

Conclusion

The upcoming reveal of the Ioniq Concept THREE signals Hyundai’s commitment to expanding the EV market with more accessible options. If this concept evolves into a production model, it could mark a turning point where electric cars are no longer a luxury, but a natural choice for first-time buyers worldwide.

The world will be watching when Hyundai takes the stage at IAA Mobility 2025.

 

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